Local SEO Solutions for Small Businesses
SEO Services That Drive Traffic to Your Business and Get You Found!
One of the most effective things you can do to create a steady stream of new customers is to make sure that your business can be found in local searches on Google.
What is Local SEO?
Local SEO is the practice of optimizing your website to rank well for local search queries. If you have a local business, such as a law firm, real estate company, restaurant, or flower shop, your focus is doing business in a local geographic area. Your customer base resides largely close to your business and the surrounding communities.
When a consumer in your local community performs a Google search for products or services that relate to your small business, you want to make sure that your website ranks high in the search engine results. This is one of the MOST IMPORTANT things you can do for the long-term success of your business. KNOW THE FACTS: Over 70% of consumers research a product or service online before they make a purchasing decision.
Local SEO will make sure your business will GETS FOUND! In Local SEO, I focus on the search terms and strategies that get results at the local level. A successful local SEO strategy is one of the best ways to get new customers both online and walking through your front door.
Why is Local SEO So Important?
This is an easy one answer. First and foremost, a successful local SEO strategy gives you a competitive advantage. As a small business owner, FOMO can keep you up at night (fear of missing out). Local SEO will get you ranking higher than your competition on local web searches, giving your company a chance to earn their business.
Ranking high on search engines is one of the most effective ways to attract new customers. ONCE AGAIN WITH THIS FACT: Over 70% of consumers research a product or service online before they make a purchasing decision. There is a good chance that there is a large number of people in your community that are not aware of your small business. Make sure they find your first when they are searching online!
People still love to buy local! Even if your local business sells products or services that may also be offered by national brands, most people still love to be able to get services when a local business. In many cases, consumers opt for buying online from national brands because they are not aware that what they are searching for can be found at a local business at the same competitive rates. Don’t let this happing to your business. Don’t lose out on customers because they not aware of your business!
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Local SEO Services
Listing with Prime Local Directories & Citations
If you are aware of it or not, there are online directories that list the contact information of local businesses. It is important to make sure that your listing information is correct and to date.
Keyword Research
I do the research to find out what key words and phrases are being used by residents in your local community to search online for the products or services you provide. I identify what combinations of local, general, an industry terms are the most relevant and which ones have the highest search volume.
Geographically Targeted Content
Having good content is key for ranking high search terms. When the content on your website is loaded with relevant search terms as well as geographical references, it will strengthen your ability to rank for local search terms.
Geo Targeted Landing Pages
Often it can be beneficial to create landing pages on your website that contain content that is catered to specific location or communities that your business services. Geo pages increase the chances that residents in these communities will find your website when searching online.
Link Building
Having quality incoming links to your website is a good thing. Search engines scan the content of your website and index that information. These indexes of our website's content are one of the factors Google and other search engines use to rank your website. Search engines also scan to see the how many relevant incoming links you have to our website.
PPC Search Ad Creation
Often the perfect complement to a local SEO strategy is the addition of PPC (Pay Per Click) Search Ads and PPC Display Ads. I create engaging ads that tightly target the high converting audiences within your local communities.
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