When Encore Coatings approached me, Anton CDS, they needed a website that could communicate their innovative coating solutions to a diverse audience while standing out in the competitive industry. Their existing site didn’t reflect their brand’s expertise, nor did it offer a user-friendly experience for customers seeking products like concrete sealers or roof coatings. The goal was clear: to design a sleek, modern website that enhanced their credibility, simplified navigation, and showcased their product range effectively.

I started by revamping the site’s structure, ensuring a responsive design that looks stunning on all devices. A clean, intuitive layout was crafted to guide users effortlessly from discovery to purchase, with detailed product pages optimized for search engines. Interactive elements, like a custom product recommendation tool, were added to improve engagement and highlight Encore Coatings’ customer-first approach. Careful attention was given to visuals and messaging, aligning every element with their brand identity to ensure a cohesive story.

The results were transformative. Encore Coatings now has a website that reflects their innovation and professionalism while delivering a seamless shopping experience. Since the redesign, the site has seen a significant boost in traffic and conversion rates, solidifying their position as a trusted leader in the coatings industry. Collaborating with Encore Coatings was a rewarding journey, and their success is a testament to the power of a well-executed digital strategy.